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The Cohiba brand, celebrating its 50 Anniversary in 2016, will be the strongest player of this event
Recent releases of the year from brands such as Hoyo de Monterrey, Cuaba or H. Upmann, among others, will also be announced
The Habanos Festival expects to host more than 1.500 attendees from over 50 countries
Havana is preparing to host the XVIII edition of the Habanos Festival, that will be held from February 29 to March 4, and will present the most important launches for 2016. This year, Cohiba, the world’s most distinguished and exclusive Habanos brand, will play a special role because of its 50 Anniversary.
To celebrate this milestone, new launches are going to be featured, including special editions and new product releases in the regular portfolios. The Hoyo de Monterrey brand will also have a significant presence during the Festival, with the presentation of Reserva Cosecha 2012.
The Cuaba brand, celebrating its 20 Anniversary, will be launching an exclusive special edition for La Casa del Habano and the H. Upmann brand will introduce a significant addition to its regular line.
Also, the Festival will reveal the 2016 Limited Editions of Montecristo, Romeo y Julieta and Trinidad brands. Finally, the Habanos Añejados product line will announce two recent releases: Partagás Coronas Gordas Añejados and Hoyo de Monterrey Hermosos Nº4 Añejados.
For five days, the guests attending the XVIII Habanos Festival will enjoy a full agenda focused on the world’s best tobacco. The Festival will begin with the Trade Fair, on February 29, that will attract more than 1.500 attendants from over 50 countries. Later in the day, the Welcome Evening will take place in the Old Tobacco and Wood Warehouse, in the San José area. This beautiful setting overlooking the stunning bay of Havana will be the chosen location for the presentation of Hoyo de Monterrey Reserva Reserva 2012.
Two of the Festival’s special moments will be the visit to the plantations in Vuelta Abajo* in Pinar del Río* region, considered the world's best land for the production of tobacco, and to the factory El Laguito, home of the Cohiba brand, as a tribute to the brand’s 50 Anniversary
On Wednesday night, March, 2, the Salón de Protocolo of El Laguito, will host the Tribute-Night to the Habanos Cigar Roller, in a special and intimate evening dedicated to this emblematic figure, key for the industry, and also to all those professionals that enable the manufacturing of Habanos in the Cuban factories.
On the last day, Friday, March 4, the final of the Habanosommelier International Competition and the closing of the Seminar and Trade Fair will take place. Finally, the Gala Evening will be a true and literally speaking "finishing touch" for the XVIII Habanos Festival, with a tribute to the Cohiba brand in its 50 Anniversary, and an evening full of surprises and a selected musical cast. The evening will come to an end with the Habanos Awards and the traditional Humidor’s Auction, which will feature major developments and the proceeds, as is tradition, will go entirely to the Cuban Public Health system.